About Us

Club 100 was built for the relentless — the ones who show up, even when no one’s watching. We’re not here to be average. We’re here to chase discipline, legacy, and that 1% edge every single day.

This brand was born from a mindset: If you're going to do something, do it at 100. Whether it’s 100 reps, 100 days straight, or 100% effort — this is about going all in. No shortcuts. No excuses.

We know what it feels like to doubt yourself. To start from nothing. To be the underdog. But we also know what happens when you channel that pain, focus it, and turn it into fuel.

Club 100 isn’t just apparel — it’s a standard. A reminder that you don’t stop at “good enough.” You rise earlier. You stay longer. You work harder. And even when no one believes in you… you still show up.

We’re here for the ones who keep going.

Welcome to the club.